GIA announced the release of a comprehensive report on global Internet Protocol television (iPTV) market. The global market for Internet Protocol television (iPTV) is projected to register a 557.57 million subscribers by 2017. The main factors that are expected to drive growth in the market for the next several years including the increasing demand for digital entertainment media, the introduction of innovative iPTV applications, attractive pricing model and a Service Pack and new entry iPTV operators. The increasing penetration of connected TV sets, broad proliferation of smart devices like smart phones and t PCs, and increased bandwidth speeds of broadband network also augur well for the market.
Follow us on LinkedIn-television industry witnessed some revolutionary change since the dawn of the new millennium, with ‘ digitalization ‘ most prominent among these changes. The increasing demand for high-quality audio and video content among viewers, a sharp desire among television broadcaster to allow more channels in the spectrum of the same and also at lower cost, and the Government mandate a strict order of cessation of all analog TV broadcast, has prompted an increase in adoption of digital television, thus driving the iPTV market. Although the youngest of the digital media platform available, iPTV has grown to become one of the fastest-growing medium of television broadcasting. Like a number of successful iPTV customer service continues to grow at a double digit rate even in the midst of economic recession of 2007-2009. S profit in the amount of customers most help support IPTV system revenue during this period. The demand for cheap home entertainment against the backdrop of recession due to the decline in personal income and household wealth and reduce the ability to spend especially proved to be a catalyst for growth in iPTV market during the period.
Introduction of innovative iPTV applications and programs are expected to new encouraging global iPTV market in the coming year. Intense competition among operators, iPTV content developers and service providers is encouraging the construction of highly creative, entertaining and local content, which would help attract more customers to the media of digital television is coming up. As iPTV continues to mature and start showing more personalized, interactive and on-demand entertainment, abundant market opportunities. Notes from some of the new operator is also forecast good for the market as only intensify competition in the market, thus driving innovation in terms of content and delivery services. New telcos iPTV service offering in particular as part of the Service Pack package to partially offset the loss of income. Cable and satellite TV operators are also expected to follow suit and adopt TV-over-IP platform to gain from this emerging market.
Increased bandwidth speeds, thanks to the successful rollouts of fiber-based high-capacity broadband connections in addition iPTV market prospects will improve, as a high-bandwidth network allows seamless transmission of high quality live television content over the Internet. Improved service quality, reduced deployment times, the introduction of innovative services package and competitive pricing will be very important for the iPTV service for getting mass market adoption.
As stated by the new market research reports on Internet Protocol television (iPTV), Asia-Pacific is the largest regional market for iPTV in terms of enrollments customers. Growing consumer affluence, increased penetration of internet-enabled devices such as Smartphones, connected TV sets, and Tablet PC, fast improving broadband penetration rates and soaring demand for premium quality content is a major factor that TV is driving iPTV adoption in the region. Growth in the Asia-Pacific region mainly led by China and South Korea. By revenue service iPTV global markets led by Europe. By income system, Set-Top box market is the largest contributor to revenue.